Parazar

Project description

Parazar is a social dating app that lets you meet 5 to 7 new people in cool places, either alone or with friends. The idea is to bring meaning and spontaneity back to real-life encounters, far from the conventions of traditional apps. The work focused on creating a lively and inclusive identity that conveys the positive energy and simplicity of the concept. The interface emphasizes fluidity, user-friendliness, and local roots. The graphic universe is based on vibrant colors, expressive typography, and a joyful approach to design, reflecting a relaxed and authentic social experience. Made with Akrolab

Project type

Brand identity

Year

2025

Role

Artistic Director

Client

Parazar

Male athlete training core strength with plank exercise in fitness branding photo
Male athlete training core strength with plank exercise in fitness branding photo
Athlete walking post-run in minimalist fitness photography for supplement brand
Athlete walking post-run in minimalist fitness photography for supplement brand